Is this the name Mobile BlackBerry 10 prime?

Device representing "comeback" from Research in Motion (RIM) to directly challenge the dominance of Android and iOS would need a good name and easy to remember. Well, so far the official call for BlackBerry 10, which will become the new flagship of RIM is not known with certainty. However, an anonymous source quoted by Cnet from Unwired View says that mobile BlackBerry 10 full-touch, which is so far only known as "L-series" will be given the official name "Z10". According to the advertisement below-picture that reportedly obtained from a reliable source-RIM will no longer use the name of the model to categorize the four-digit phone product. The name "Z10" (pronounced "zi-ten" in English) is relatively more pronounced than previous BlackBerry models, such as "Bold 9790" or "8520 Curve". About the choice of color, "Z10" is expected to be available in two options, namely black is the traditional color and white BlackBerry. In addition to full-touch models "Z10", RIM will shortly release the rumored BlackBerry 10 devices with a QWERTY keyboard which is known by the code name "N-Series". Unfortunately, not as "L-Series", there has been no news about the official name of this one product. RIM will announce the BlackBerry device 10 on January 30, 2013 in a global event held in six cities around the world.